Big Play? Sloppy Error? ‘That’s Gonna Be on SportsCenter,’ Says ESPN’s New Campaign

Droga5 rolls out tagline about the defining moments of sports

Is that you, Kenny Mayne? ESPN

In the world of advertising, having a long-running campaign can be one of the best problems to have. There’s a unique pressure to keeping such creative streaks going, especially amid client evolutions and agency changeups.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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