Keith Grossman, chief revenue officer at Bloomberg Media and a veteran of the New York media scene, has joined marketing and technology group Engine as chief operating officer. He made the announcement via a LinkedIn post and an email sent to all in his extensive network of contacts on Friday afternoon.
In the new role, Grossman will work closely with CEO Kasha Cacy, who joined Engine from IPG media agency UM last August. The new leadership team will focus on sales growth, new platforms and other marketing opportunities across the organization’s operations in the United States and Europe.
“The past year has been transformational for Engine,” said Cacy in a statement. “Partnering with a force like Keith, who brings the energy and expertise we need to take our business to the next level, is another strategic move that positions Engine for exponential growth and innovation.”
She continued: “Keith’s deep relationships with brands, agencies and publishers enable him to imagine solutions and services based on market need, and I’m confident he will help us do the previously unimagined things for our clients, grow our business and continue to make the industry better for everyone.”
Grossman spent the last five years at Bloomberg Media, where he led digital ad products and ad sales before being promoted to chief revenue officer in late 2016. He previously held similar positions at other major media companies such as Condé Nast and Wired. He has frequently appeared in various publications, including Adweek, which named him to its Adweek 50 list for five years in a row.
“I’ve built my career by working at the intersection of technology and publishing, seeing first-hand the enormous opportunity that exists for publishers, advertisers and brands who are willing to be disruptive and create the trends that have reshaped the industry over the past several decades,” Grossman said in his own statement. “I see that same spirit alive in Engine and its people. I’m inspired by Kasha’s vision for this company and look forward to working together to unlock our potential and build a better model for the industry.”
A Bloomberg spokesperson confirmed that Andrew Benett, the former Havas executive who joined the company as global chief commercial officer in late 2017, will replace Grossman in an interim capacity.
Engine is the product of several years of mergers between digitally focused marketing, technology and production firms, including Deep Focus, Trailer Park and ORC International. The company went through a broad North American restructuring in the summer of 2018, dropping the Engine Group name and consolidating as Engine to provide clients with a more unified service offering.