Brands Should Embrace Intersectionality to Effectively Reach Women of Color

Studio B Entertainment aims to create experiences for women of all identities

bonnie smith
Bonnie Smith founded Studio B Entertainment in 2014. Studio B Entertainment

In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of color are still facing today: She’s been the only Black person in board meetings—even at entire agencies—and was often only tasked with leading accounts that clients considered multicultural.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.