Brands Need to Trust Creative Agencies Like They Do Consultancies

There’s so much paranoia around conflicts that don’t exist

Businessman swinging on trapeze catching colleague mid-air
Clients need to revamp their relationships with agencies. Getty Images
Headshot of Andrew Swinand

When McDonald’s awarded its business to Wieden+Kennedy last month, the entire agency world should have celebrated—or at least taken notice. Since when could a creative agency with a clear competitor on its roster (KFC) even be considered for the business? Where were the lawyers? Were the folks in procurement all on vacation?

This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.
@swinand Andrew Swinand is the CEO of Leo Burnett Group North America and runs the Central region for Publicis Communications.
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