Brave Brands Are Invited to Sign up for a Brutal (but Insightful) Roasting by Comedians

Agency Humanaut, known for satire and trope busting, based its new program on celebrity roasts

Humanaut is offering brands the chance to be given a merciless roasting by comedians—for insight. Humanaut

Going back decades, Hollywood’s most famous stars have subjected themselves to a public grilling where their so-called friends pick them apart for a few hours on national television.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.