Bruce Willis Is Back in a New Die Hard… Battery Ad

Advance Auto Parts created a cinematic rug-pull with agency The Marketing Arm

The Advance Auto Parts spot is the first time Willis has portrayed John McClane in an ad. The Marketing Arm

It’s been seven years since Bruce Willis last took to the big screen as Detective John McClane, star of the Die Hard movie series. And for a fleeting moment on Sunday, NFL fans—or anyone casually scanning social media posts—probably thought the action star was ready to return for another installment.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."