Bulleit Is Working With American Forests to Plant 1 Million Trees, Expand Urban Green Space

The brand is striving to become carbon neutral

Bulleit logo over greenery
Bulleit's new partnership with American Forests is the latest in a long string of sustainability efforts for the brand. Bulleit

In a new partnership with conservation nonprofit American Forests, Bulleit Frontier Whiskey is adding another component to its strategy to become the most sustainable brand in the industry—restoring the white oak forests that are necessary for bourbon barrels.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.