Burger King Summons the Ghost of Ronald McDonald in Voice-Activated Bloody Mary Stunt

A spooky version of competitor's mascot appears in restaurant bathroom mirrors

ghost of ronald mcdonald
Burger King continues its tradition of mocking McDonald's, this time by resurrecting Ronald McDonald. Burger King / INGO Stockholm

Do you remember as a kid, standing terrified in front of the mirror as you said “Bloody Mary” three times, daring to keep only one eye open while fearing and hoping the royal ghost herself would appear?

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.