Carlsberg Welcomes Brits Back to Pubs for Their First Long-Awaited, Socially Distant Pints

Agency Fold7 marks the end of the U.K.'s monthslong lockdown

Friends sat in pub garden
British pubs reopened for the first time since March this weekend. Carlsberg welcomed them back with a new campaign. Carslberg / Fold7

LONDON—It’s a cliché, but just as with tea, pubs really are central to British culture, and many Brits have been dreaming of a proper pub-poured pint since they closed on March 20 as England went into lockdown.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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