Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’

VisitLEX campaign contrasts its open spaces with your daily life in quarantine

Agency Cornett says two-thirds of the American population lives within driving distance of central Kentucky. VisitLEX

For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.”

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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