Companies Need to Stop Saying ‘We’ve Gone in a Different Direction’

Let’s all practice more human replies

Illustration of a tombstone
Let's retire this tired phrase. Kacy Burdette

Every agency that has bid for new business has heard this more than once: ‘We’ve gone in another direction.’ It elicits an eye roll or smirk because if we put a bet on what the message was going to contain after a no response, we would all be rich in client losses. 

@clevercreative Shannon Gabor is the CCO and founder of Clever Creative.