Coors Light Goes Into Review With Incumbent 72andSunny Sitting Out the Pitch

Michelle St. Jacques became MillerCoors CMO in January

72andSunny had the business since winning a 2015 review. Getty Images

After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company’s site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first female chief marketing officer.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.