Publicis Groupe’s Daimler-dedicated unit, Publicis Emil, lured the client-side architect of its agency model to work for the agency, hiring Daimler’s Conrad Fritzsch as global chief transformation officer.
“Cultural change is critical, and over the past few years, my focus has been to drive this change at Mercedes-Benz through the unification of global processes and regions, destruction of silos and challenging the traditional ways of thinking,” Fritzsch said in a statement.
In the new role, Fritzsch will be tasked with scaling Publicis Emil’s agency model to integrate all of Daimler’s business units, broadening its geographical footprint to the U.S., China and Germany and developing a global model to drive Daimler’s transformation. He will also be tasked with supporting Publicis Groupe in driving and scaling its Power of One model for other clients.
His appointment was confirmed back in March, prior to a hiring freeze instituted as part of a series of cost-saving measures by Publicis Groupe in response to the business impact of the novel coronavirus pandemic.
Fritzsch served as global head, digital agency model and data activation for Daimler. He joined Daimler as head of digital marketing in 2016 and then led the development of the new agency model Daimler created with the appointment of Publicis Groupe as its global agency network and digital agency partner in early 2018. Daimler subsequently sent global media responsibilities for Mercedes-Benz to Omnicom Media Group.
“Conrad is a true change-driver and his partnership has been critical in enabling the rapid implementation and successes of the agency model created for Mercedes-Benz. The success of the model is not one-sided; it takes change for both partners to create a team, without boundary or silo, dedicated to one vision: in this case, achieving the digital transformation of Mercedes-Benz,” Publicis Groupe global CMO and Publicis Emil chairman Justin Billingsley said in a statement.