Dear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.

Jeff Goodby is skeptical about S4 Capital's recently shared prospectus

Martin Sorrell's S4 Capital saw its revenue climb 58 percent in 2018. Getty Images

Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people.

Jeff Goodby is co-chairman and partner at Goodby, Silverstein & Partners.