Isobar expanded its leadership team today as industry veteran Ronald Ng joined the company in the newly created global CCO role.
Ng joins the “digital transformation” agency, which is part of the Dentsu Aegis network, after serving as global CCO of Publicis Groupe’s Digitas. He announced his departure in a July memo as former content lead Scott Donaton was promoted to chief creative and content officer.
Moving forward, he will work across the network’s 85 offices in 45 markets and report to global CEO Jean Lin in New York.
“I’ve known Jean for years, and have been a fan since their breakthrough Fiat ‘Live Store’ work in 2014,” said Ng. “Isobar has cracked the code as it continues to build brands and businesses through experience-led transformation.”
As an example of the agency’s recent successes, he cited the Aeronaut VR campaign featuring Billy Corgan of Smashing Pumpkins, which won a Grand Prix Lion in the Digital Craft category at Cannes Lions this year, saying the work created “a whole new way for artists to connect with fans.”
In addition to working closely with the tech, strategy, delivery and new business teams in an organization that currently employs 6,500, Ng will also chair the Isobar Creative Excellence Council with a particular focus on refining its offerings in North America.
“We are at the most interesting time in marketing history where ideas and technology work hand in hand to redefine what creativity and craft really means,” read a statement from CEO Lin. “Ronald’s cross-region experience of working at the creative intersection of platforms, data and ideation is perfect to empower our vision to drive experience-led transformation, powered by creativity.”
Prior to joining Digitas in 2015, Ng held top creative roles at BBDO offices in Singapore, New York and Malaysia. His hire follows three summer C-suite promotions and the April addition of Sapient’s Deb Boyda as U.S. CEO. Earlier this week, the agency also announced the promotions of new chief marketing, technology and innovation officers.
Isobar’s current client roster includes McDonald’s, GM, Adidas, Google, Lego, Bloomberg and the U.S. Air Force, among others.