Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now

Agency also debuts new JFK ‘moonshot’ AR project

Digitas global chief creative and content officer Scott Donaton kicks off the 2019 NewFront. Adweek

Since 2008, Digitas has carved out a unique space in the NewFronts scene. A pioneer presenting digital when the lion’s share of attention and budgets are paid to TV upfronts, the agency has continued to evolve its NewFronts time as not just an offering to brands and platforms, but a genuine thought leader.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.