DigitasLBi promoted a pair of agency veterans to newly-created roles.
The agency promoted Laurent Ezekiel to president, North America and international and Jodi Robinson to president, North America.
Ezekiel, a 14-year agency veteran, will be responsible for overseeing Digitas LBi’s international markets, in addition to his previous leadership responsibilities for New York, Atlanta and Nashville. Robinson, an 18-year agency veteran, will expand her leadership responsibilities from Boston and Detroit to include Chicago and San Francisco.
Ezekiel and Robinson will both report to DigitasLBi global brand president Michael Kahn, who recently replaced Nigel Vaz in that role as Publicis Groupe formed its data and tech unit, Publicis Spine.
“DigitasLBi is poised for extraordinary growth based on a 37-year history of doing extraordinary work,” Kahn said in a statement. “With Laurent and Jodi in their new roles, alongside an already strong leadership bench, DigitasLBi is positioned to deliver true marketing transformation for clients, on a global scale.”
The promotions come as Doug Ryan is leaving Digitas after seven years with the agency. Ryan has served as president, North America, since March of 2016 and previously served as president of Digitas’ San Francisco and Chicago operations.
“Doug has made a decision to leave DigitasLBi after seven years. He will be missed,” DigitasLBi vice president, corporate communications Ron D’Amico told Adweek. “Because of this decision, we are looking at a new approach to our national and international leadership structure.”