Dunkin’ Mocks Branded Apparel Trend With ‘Cappu-chinos,’ ‘Americano-veralls’ and More

Sadly, you can't actually buy these handy outfits

Who wouldn't want a Latte-nk Top? - Credit by Dunkin
Headshot of David Griner

With everyone from KFC to IHOP getting in on the branded apparel kick recently, you’d be forgiven for thinking Dunkin’s new lineup of espresso-themed clothing is the real deal.

But I’ve got bad news for those of you looking to dual-wield some cups in your Cappu-chinos,  rock a stylish set of Americano-veralls or show off some foam art in a Latte-nk Top. These highly practical creations from the formerly donut-specific chain and agency BBDO New York are not actually available for purchase.

They’re simply part of a campaign announcing the brand’s espresso offerings, with a new espresso recipe, new cup designs and more.


Part of a campaign called Sipping Is Believing, the digital-only stunt will be joined by two very different TV spots, which show how the espresso drinks are being received in workplaces, such as a hospital and typical office:



The campaign will also include radio, digital display and social media. Through a Lyft partnership, the brand will offer free rides to Dunkin’ locations on Black Friday, Nov. 23, between 4 a.m. and 3 p.m. for the first 25,000 people who use the promo code “SipDunkin”.

CREDITS:
Agency: BBDO New York
Client: Dunkin’
Campaign: “Gary” “Subtitles” “Espresso-Wear”
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
Associate Creative Director: Talon Gustafson
Senior Art Director: Brian Pinkley
Director of Integrated Production: David Rolfe
VP, Group Head Executive Producer: Dan Blaney
VP, Executive Producer: Diane McCann
Producer: Katie Greene
EVP, Senior Director: Jim Santora
VP, Account Director: Tyler Harris
Account Manager: Alexandra Castellanos
Planning Director: Liz Lee

Live Action
Production Company: O Positive
Director: Jim Jenkins (Gary and Subtitles)
Director: Brian Billow (Espresso-Wear)
Executive Producers: Ralph Laucella and Marc Grill

Food and Graphics (Gary and Subtitles)
Production Company: Squad 47
Director: Steve Greenstein

Edit House: Mackenzie Cutler
Executive Producer: Gina Pagano
Editor: Pamela Petruski (Gary)
Editor: Gavin Cutler (Subtitles)
Editor: Ryan Steele (Espresso-Wear)

Espresso-Wear Music: Bang Music


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: November 19, 2018 https://dev.adweek.com/agencies/dunkin-mocks-branded-apparel-trend-with-cappu-chinos-americano-veralls-and-more/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT