First Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a Creepy Result

BBDO continues cinematic mashup campaign

A young basketball player faces tension on and off the court in this plot-twisting new ad. BBDO New York
Headshot of David Griner

Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion.

So what dark twist do they have up their sleeves this time?

The “More for Your Thing” campaign, promoting AT&T’s range of movie options under its “Unlimited” plans, fiendishly blends genres to create new and unpredictable long-form ads.

Here’s the newest spot, which begins running in theaters this week before movies like Spider-Man: Into the Spider-Verse and The Nutcracker and the Four Realms:

Part of AT&T’s partnership with National CineMedia, the campaign was developed by BBDO in partnership with the telecom’s media agency, Hearts & Science.

Below you can check out the previous ads in this campaign, followed by credits for the new spot.


Creative Agency: BBDO
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Group Executive Creative Director: Matt Macdonald
Executive Creative Directors: David Povill, David Cuccinello
Creative Directors: Kevin Mulroy, Dan Kenneally
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Director Of Integrated Production: David Rolfe
Business Manager: Ashley Lipham
Evp, Managing Director: Doug Walker
Evp, Managing Director: Rachel Nairn
Svp, Senior Director: David Mckenzie
Account Director: Allie Knill
Vp, Director Of Project Management: Colin Vidika
Head Of Integrated Planning, Evp: Angela Jones
Communications Planning Director: Mac Russell

Media Agency: Hearts & Science
President, Hearts BBDO Team, AT&T: Ralph Pardo
Hearts & Science, Group Director, OOH Investment: Vanessa Hartley
Hearts & Science, Supervisor, OOH Investment: Kat Hamilton
Hearts & Science, Sr. Media Director: Alina Kulesza
Hearts & Science, Media Director: Chantal Villain

Production Company: Biscuit Filmworks
Director: Steve Rogers
Partner/managing Director: Shawn Lacy
Executive Producer: Jeff Mcdougall
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Line Producer: Karen O’brien
Director Of Photography: Adam Arkapaw
Production Designer: Bruce Mccloskey

Editorial Company: Work Editorial
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Lynn Perritt
Editor: Rich Orrick

Assistant Editor: Chris O’brien
Telecine Company: Company 3
Telecine Artist: Tim Masick
Producer: Kevin Breheny

Visual Effects Company: Kevin
Ecd/Partner: Tim Davies
Head Of CG/CG Supervisor: Mike Dalzell
Senior Executive Producer/Partner: Sue Troyan
VFX Producer: Jami Schakel

Music / Sound Design Company: JSM
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Nathaniel Morgan, Jason Krebs, Joel Simon
Sound Designer : Nathan Kil

Audio Finishing: Sonic Union
Engineer: Paul Weiss
Producer: Justine Cortale, Pat Sullivan

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."