Former 72andSunny Creative Leader Keith Cartwright Launches LA Agency With WPP’s Backing

Cartwright will tap into Grey Group's global creative network

Keith Cartwright
Keith Cartwright is opening up shop in L.A. Cartwright

Last December, Keith Cartwright left 72andSunny L.A. as the agency’s executive creative director. It was another high-profile creative departure from the agency (Justine Armour also moved from the MDC shop’s New York office to Grey New York to become CCO).

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.