Frito-Lay Is Not Changing Its Logo for COVID-19

'This is not about brands,' declares the new ad

Medical staff in hallway
Frito-Lay's new 60-second spot is scheduled to debut tomorrow on Good Morning America. Frito-Lay

Key insight:

In recent weeks, a handful of brands have changed their logo to encourage people to stay home and practice social distancing. Not Frito-Lay.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.