Frito-Lay Is Not Changing Its Logo for COVID-19

'This is not about brands,' declares the new ad

Frito-Lay's new 60-second spot is scheduled to debut tomorrow on Good Morning America. Frito-Lay

April 9, 2020

Key insight:

The brand lists the ways it's giving back.

In recent weeks, a handful of brands have changed their logo to encourage people to stay home and practice social distancing. Not Frito-Lay.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.