Gallo Wines Names UM as Media Agency of Record

The appointment follows a review process that began in January

UM and gallo logos side by side
Gallo Winery claims to be the largest family-owned winery in the U.S. Gallo Wines, UM

E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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