Glenmorangie Ditches Whisky Ad Tropes for a Delightfully Unexpected Technicolor Dream

Playful DDB Paris work was shot by famed photographer Miles Aldridge

The ads have a youthful feel, reflecting the demographic where growth is happening in the whisky category. Glenmorangie

Generally, whisky advertising follows a fairly predictable pattern. Think of sweeping shots of the Scottish Highlands and reverently told tales of ancestral passing-on of the craft as someone stares longingly into a tumbler of brown liquid. Or, a brand may just hire Conor McGregor. Regardless, there is interchangeability in the way whisky is marketed, making it almost impossible to differentiate brands.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.