GroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends Partnership With Recma

WPP network looks to highlight transparency efforts

It's a major win for COMvergence. Sources: GroupM, COMvergence

WPP’s GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent, something that has been a sore spot for media agencies since the Association of National Advertisers first uncovered nontransparent practices in 2016.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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