GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

Disney, Google and Twitter are among the tech and publishing giants joining the alliance

GroupM is hoping to help brands navigate changing U.S. demographics via the creation of a coalition. Getty Images, GroupM

GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.”

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.