GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.”
GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences
Disney, Google and Twitter are among the tech and publishing giants joining the alliance
GroupM is hoping to help brands navigate changing U.S. demographics via the creation of a coalition.
Getty Images, GroupM
