Havas has promoted Anna (Newburn) Parker to chief strategy officer in its Chicago office.
Parker first joined Havas Chicago as a strategy director in March of 2012 after nearly three years as a strategic planner with FCB Chicago. She was named group strategy director at the start of 2014 and executive strategy director in July 2016 and was instrumental in developing Havas Annex as its managing director. Parker has worked with clients including Coca-Cola, Kraft, Hefty, Craftsman,Volkswagen and the California Milk Processor Board.
“Anna has the rare combination of hunger, hustle and humility paired with a distinct and effective take on strategy that gives our clients an unfair advantage in their markets,” Havas Chicago president and chief client officer Tatia Torrey said in a statement. “She has been an impactful part of the transformation of Havas Chicago, as one of the most modern agencies in America, and I couldn’t be happier to announce her new role on the executive team in Chicago.”
Parker said: “One of the most important things I’ve learned through my experience at Havas is legitimacy. Everything we produce as an agency—events, thought leadership, experiences—creates a data set we can learn from and leverage. I believe that if you haven’t personally spent time in conversations or experiences with consumers, you can’t bring forward meaningful insights.”