Heart-Wrenching PSA Shows the Impact of Covid-19 on Black Americans

Burrell's latest spot for its 'Black Is Human' campaign

jason hargrove
A PSA featuring Jason Hargrove's self-shot video has become part of Burrell's coronavirus outreach effort. Burrell Communications Group
Headshot of Mary Emily O

Key insights:

Jason Hargrove could be your dad. He could be your husband. He could be anyone’s bus driver; because, in fact, he was one for the city of Detroit. But the difference between the married father of six and so many other regular working-class Americans is this: Last month Jason was alive, and now he’s dead.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}