Heinz Runs 4 Super Bowl Ads Simultaneously in Big Game Spot
All have one thing in common: a ketchup bottle

Heinz's four-in-one spot will be the brand's first Super Bowl ad since 2016.
Kraft-Heinz

A Super Bowl spot, famously, is the most expensive ad buy of the year—this year, 30-second ads are running as much as $5.6 million. But one brand found a way to run four spots for the price of one: Heinz.