How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry

Forrester report predicts positions will be cut as automated services increase

According to a report from Forrester that predicts 2021 trends in the ad industry, U.S. agencies will shed 52,000 jobs through 2021. Getty Images
Headshot of Minda Smiley

Agencies have suffered layoffs and furloughs this year largely due to Covid-19, which spurred many brands to cut, reduce or delay marketing spend.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}