How Agency Pitches Are Evolving; Creative Brand Pivots Encourage Fun at Home: Wednesday’s First Things First

Plus, agency leaders who have endured previous crises share how they persevered

people working remotely
Agencies are adjusting the way they pitch, relying on building human connections from the comfort of home via the computer screen. Photo Illustration: Trent Joaquin

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.