How Coronavirus Concerns May Impact Agency New Business Pitches
Some clients seem to be timid about launching reviews; for others, it's business as usual
The disruptive epidemic could cause clients to rethink everything from travel to conferencing.
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Key insights:
- Clients don't want to pitch during uncertainty.
- Some are taking a wait and see approach.
- The epidemic could also impact how clients view long-standing travel costs and operations.
The coronavirus epidemic is bringing up some similarities to the 2008 financial crisis. According to one pitch consultant, it has brought new business pitches to a screeching halt.
