How Coronavirus Concerns May Impact Agency New Business Pitches

Some clients seem to be timid about launching reviews; for others, it's business as usual

The disruptive epidemic could cause clients to rethink everything from travel to conferencing.
The disruptive epidemic could cause clients to rethink everything from travel to conferencing. Getty Images

Key insights:

The coronavirus epidemic is bringing up some similarities to the 2008 financial crisis. According to one pitch consultant, it has brought new business pitches to a screeching halt.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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