How Domino’s Digitally Blended Itself With Cheers for Its New Ad

An exclusive look at the spot's subtle production magic

Norm Peterson from Cheers is seen in a Domino's location ordering a pizza
George Wendt's Cheers character, Norm, was digitally melded into a new location via body double and original footage. CPB

When Norm Peterson walks into an establishment, he expects a certain level of recognition. But unlike at his beloved watering hole, Cheers, he finds himself struggling with anonymity when he enters a Domino’s.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."