How Entertainment and Advertising Can Mutually Benefit One Another

They each offer lessons that the other can improve from

As experiences become more important to advertising, there are some things they can learn from the entertainment industry. Getty Images

I remember being taught that advertising exists at the junction of art and commerce. The combination of such instinctively opposite things; a huge breadth of different types of people ultimately trying to combine the intangibles of ideas and creativity, with the very tangible of clients’ business results. And maybe even agency profit.

Nick Phelps is CEO at digital creative agency RED.