How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever

Adweek's Global Media Agency of the Year rallied after crisis

Sasha Savic, U.S. CEO; Deirdre McGlashan, global CDO; Stephen Allan, worldwide chairman, CEO; Toby Jenner, worldwide COO; Helen Brown, global chief HR and talent officer. Sasha Maslov for Adweek

On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and $3 billion.

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.