How the Lessons of Quarantine Will Reshape Advertising’s Creative Process

Scrunched timelines, less travel and Zoom meetings are challenging old ways of working

Chief creative officers have learned a lot about their teams while working from home. Getty Images

Hermeti Balarin is itching to get back to the office.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.