How Will Advertising’s New Equality Advocacy Groups Grow While Staying Grassroots?

Organizations like Allyship & Action, Where Are the Black Designers? and 600 & Rising want to make long-term impacts on the industry

Screenshot from Allyship & Action’s summit
Allyship & Action’s three-hour summit drew 2,000 attendees with keynotes from industry pros including director, digital transformation and culture at Adidas Krys Burnette and global ecd at Samsung Mobile Jayanta Jenkins. Allyship & Action

Key insights:

The past month saw an explosion of grassroots organizations formed by Black advertising professionals and allies to develop solutions to reverse systemic racism in the industry. New groups including Allyship & Action, 600 & Rising and Where Are the Black Designers? have gained momentum through support from peers and high-profile talent.

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}