How Will Advertising’s New Equality Advocacy Groups Grow While Staying Grassroots?

Organizations like Allyship & Action, Where Are the Black Designers? and 600 & Rising want to make long-term impacts on the industry

Screenshot from Allyship & Action’s summit
Allyship & Action’s three-hour summit drew 2,000 attendees with keynotes from industry pros including director, digital transformation and culture at Adidas Krys Burnette and global ecd at Samsung Mobile Jayanta Jenkins. Allyship & Action

Key insights:

The past month saw an explosion of grassroots organizations formed by Black advertising professionals and allies to develop solutions to reverse systemic racism in the industry. New groups including Allyship & Action, 600 & Rising and Where Are the Black Designers? have gained momentum through support from peers and high-profile talent.

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.