Hearst-owned digital agency iCrossing has named Jeff Ratner as chief media officer.
In the role, Ratner will be tasked with overseeing iCrossing’s media efforts across the U.S. while reporting to global president Mike Parker, who was promoted to that role last June as Nick Brien left to become CEO of Dentsu Aegis Americas.
“We couldn’t be more excited to have Jeff onboard to help lead and continue to reimagine our media offering, as we work to help brands matter across the entire customer journey,” Parker said in a statement. “Our roots as a performance media agency give us an edge in driving significant business results for our clients, and we are confident that as an experienced and proven marketer and leader, Jeff will help to further evolve our strategy for media investments and partnerships and continue to drive growth and sophistication within the division.”
Parker cited Ratner’s “deep expertise, demonstrated leadership and comprehensive knowledge” as “indispensable” for the agency.
A seven-year Publicis Media veteran, Ratner joins iCrossing from Blue 449, where he led digital strategy and investment as executive vice president, managing director, digital. While with Publicis he also served in senior digital leadership positions with Zenith and GroupM. Prior to joining Publicis he spent over five years as vice president, marketing for Sony Corporation of America.
“I could not be more excited to be joining such an innovative and well-respected organization,” Ratner said in a statement. “With a consumer-focused approach to marketing underpinned by technical, data and creative excellence, along with access to Hearst’s vast audience data, engaging content and editorial expertise, iCrossing is uniquely positioned to capitalize on this period of change and meet and exceed the modern-day needs of our clients.”
“Under my leadership, our media department will support the continued development of this integrated offering to help deliver powerful business performance and drive value for our clients,” he added.