Ikea Canada’s New Ad Urges Us All to Do ‘One Little Thing’ to Help Save The Earth

New campaign from longtime agency Rethink touts the brand's sustainability message

Ikea Canada's latest spot focused on sustainability strikes an optimistic tone. Ikea Canada / Rethink

There’s nothing quite like a global crisis—climate change, for instance—to make everyday people feel powerless. 

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.