Ad of the Day

In Apple’s Chinese New Year Spot, a Single Mom and Daughter Repair Their Broken Relationship

The touching short film shot on an iPhone 11 Pro spotlights generational differences

Award-winning actress Zhou Xu (left) stars in Apple
Award-winning actress Zhou Xun (l.) stars in Apple's Chinese New Year film. Apple
Headshot of Minda Smiley

By Minda Smiley

January 13, 2020

For Chinese New Year, Apple has once again created a cinematic film to tell a poignant story about family.

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
Recommended videos
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}
You Might Like
This is a Profile

Values-Driven Leadership Matters Now More Than Ever

By Colin Kinsella, CEO, NA, Havas Media

This is a Profile

How the Black Lives Matter Movement Changed Student Spending

By StudentBeans

This is a Profile

The CMO’s Guide to Customer Experience

By Medallia and Deloitte Digital

This is a Profile

What Marketers Need to Do Now That 5G Is Here

By WarnerMedia