Why In-House Roles Are in Demand Among Creatives

Brand marketers are luring CCOs away from agencies

As brands shift budgets to in-house teams, negative stereotypes about working in-house have eroded. Getty Images

It’s no secret that many brands are benefiting from moving work in-house—it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something “agencies should worry about a great deal,” according to Darren Moran, CCO of The Wonderful Company’s in-house Wonderful Agency.

This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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