In Preserving a Creative Culture, It’s Important to Consider the Client and Agency Perspectives

It needs to have a soul that attracts and retains employees

Preserving creative culture falls to both the agencies and the clients. Getty Images

Anyone who has lived through the growth and success of a creative agency has felt the pain. As things get bigger, you find yourself needing project managers, account people, finance managers and a bevy of support functions that are helping manage the client but not directly involved in the work. Then your big client calls saying they feel underserved, overcharged and are looking for another agency. What happened? Like any relationship, there are two sides.

Chris Lowery is president and CEO of Chase Design Group.
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