Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
The agency went from ‘basket case’ to ‘IHOb’ glory

Clockwise from left: Pele Cortizo-Burgess, chief strategy officer; Mike Storms, chief analytics officer; Kat So, managing director, IPG agency partner; Hallie Johnston, chief client advice and management officer; Mat Baxter, global CEO; Amy Armstrong, U.S. CEO; Stephanie Solomon, evp, HR business partner; Leah Meranus, global chief experience officer; Maureen Bosetti, chief investment officer; Daniel Rubin, global CFO; David Stopforth, chief communications design officer; and Jarrod Martin, global chief analytics officer
Kevin Scanlon

In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it.