Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround

The agency went from ‘basket case’ to ‘IHOb’ glory

Clockwise from left: Pele Cortizo-Burgess, chief strategy officer; Mike Storms, chief analytics officer; Kat So, managing director, IPG agency partner; Hallie Johnston, chief client advice and management officer; Mat Baxter, global CEO; Amy Armstrong, U.S. CEO; Stephanie Solomon, evp, HR business partner; Leah Meranus, global chief experience officer; Maureen Bosetti, chief investment officer; Daniel Rubin, global CFO; David Stopforth, chief communications design officer; and Jarrod Martin, global chief analytics officer
Clockwise from left: Pele Cortizo-Burgess, chief strategy officer; Mike Storms, chief analytics officer; Kat So, managing director, IPG agency partner; Hallie Johnston, chief client advice and management officer; Mat Baxter, global CEO; Amy Armstrong, U.S. CEO; Stephanie Solomon, evp, HR business partner; Leah Meranus, global chief experience officer; Maureen Bosetti, chief investment officer; Daniel Rubin, global CFO; David Stopforth, chief communications design officer; and Jarrod Martin, global chief analytics officer Kevin Scanlon

In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it.

This story first appeared in the Feb. 25, 2019, issue of Adweek magazine. Click here to subscribe.
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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