Interbrand Creates 2 New C-Suite Roles Focused on Culture and Talent

Rebecca Robins and Georgina Collins pick up the titles

Rebecca Robins (l.), chief learning and culture officer, and Georgina Collins, global chief talent officer Interbrand

Omnicom’s global brand consultancy, Interbrand, announced today the promotions of Rebecca Robins and Georgina Collins in two newly-created roles: chief learning and culture officer and global chief talent officer, respectively.

Both executives will be based out of Interbrand’s London office.

Collins previously served as Interbrand’s executive director of human resources for the Europe, Middle East, Africa and Latin America regions, overseeing 10 offices. As global chief talent officer, the consultancy said in a statement that Collins will lead recruiting and global strategy for talent and leadership development.

“The competition for talent has never been more complex,” Collins said in a statement to Adweek. “Our drive to hire the best talent in the industry finds us competing with the more traditional hunting grounds of branding and advertising agencies and management consultancies, but also with digital and innovation agencies.”

Robins first joined Interbrand nearly 20 years ago and most recently served as global director. During her time with the consultancy, she led various client relationships with brands such as Burberry and LVMH, which she will continue to oversee.

As chief learning and culture officer, Robins will focus on fostering “world-class” talent across the Interbrand network’s 21 offices, according to the consultancy.

Interbrand believes there is “no single solution to top talent,” Robins said in a statement to Adweek. “As a consultancy, we are one of the most eclectic mixes of people from data analysts to creative strategists to graphic designers,” she added. ” … We seek the ‘best of’ from a wide variety of backgrounds.”

In her new role, Robins will continue to lead the Interbrand Academy, the consultancy’s “center of excellence” and learning platform that she oversaw as global director.

“Business is shifting towards lifelong learning,” Robins added. “A great culture and a commitment to learning are crucial to how businesses attract, retain and motivate top talent.”

Interbrand CEO Charles Trevail said in a statement that the addition of these titles highlight the consultancy’s focus on “shaping our services and investing in our talent to anticipate and meet the needs of our clients.”

“Rebecca and I share the same vision and commitment to people, learning and culture,” Trevail noted, adding that “Georgina’s ability to unify talent with business strategy will assure that we provide best-in-class services through the best and brightest people.”


@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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