Welcome to First Things First, Adweek’s first written daily newsletter. First Things First won’t just be a roundup of the latest advertising, marketing and media news—we’ll provide context around that news, as well as highlight the in-depth analysis pieces we publish daily. Additionally, we’ll share the best piece of creative each day, because, after all, we’re Adweek, and what’s an Adweek newsletter if we’re not highlighting what makes advertising great?
In each newsletter, we’ll also include a section designed to help you do your job better. We’re sharing tips on career development and workplace strategy from everyone from CCOs to junior copywriters. If you’re interested in participating in this section, drop me an email at firstname.lastname@example.org. Today, you’ll hear from execs at multicultural agencies Alma and Orcí about having tough conversations with clients about diversity and inclusion.
We’ll also use First Things First to highlight distinctive parts of your businesses to showcase the diverse opportunities across the brand marketing ecosystem. In today’s edition, we’re spotlighting the in-house creative unit for the Miami Heat, which is a unique offering in the NBA.
Each newsletter will end with a list of top stories from Adweek.com.
We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. To celebrate the first week of First Things First, we have a special offer for readers: Subscribe to Adweek for just $6 for 12 weeks. (The membership contains perks like access to all of our content and archives, exclusive industry reports and admission to invite-only events.) Click here to take advantage of the deal and check out all of the benefits of becoming a member.
Meet the authors of First Things First:
Jameson Fleming is Adweek’s chief of staff; he oversees the day-to-day execution of Adweek’s editorial strategy. Previously Jameson oversaw Adweek’s Trending section in the magazine and served as a web editor of Adweek’s online content. He’s known around the Adweek office as the guy who wears meat sweats.
Today’s Top Stories
What a clean room means for Amazon advertising
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. A clean room enables platforms and brands to combine, analyze and attribute aggregated first-party data and platform-side audience data in a privacy-centric way. For advertisers using Amazon, this could be a game-changer and allow the ecommerce giant to better compete with Google’s and Facebook’s ad businesses. Reporter Lisa Lacy explains what advertisers need to know about the new technology.
Agencies are investing in artificial intelligence—but AI isn’t coming for copywriters’ jobs
In the latest issue of Adweek magazine, reporters Patrick Kulp and Minda Smiley wrote stories about how agencies are leaning into artificial intelligence. Kulp’s piece explains how agencies are opening up AI divisions to do everything from improving their workflows to creating chatbots and voice apps. Smiley’s story looks at copywriting and why creatives should view AI as a tool to make the practice more efficient instead of as technology that will replace copywriters.