Invoking Creativity in Marketing Strategies Pushes Industrywide Change

It forces others to approach obstacles in new ways

A lightbulb, a pencil, a brain, and a piece of paper are connected to solve a puzzle
One of the best parts of creative strategies is that they're ongoing in nature and can continuously be tweaked. Getty Images

In a way, all strategy is creative.

@traceyfutures Tracey Follows is the founder of Futuremade and president of the Creative Strategy Lions.