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Today’s top story: IPG Signals Its Future With a Trio of Significant Leadership Changes
A new era of leadership at IPG is afoot after the holding company announced a series of changes on Monday.
- Former chief strategy and talent officer Philippe Krakowsky is now COO. He’ll be gaining oversight of Carmichel Lynch, Deutsch, Hill Holliday, Huge, R/GA and Acxiom, the database marketing company IPG acquired for $2.3 billion in July of 2018.
- Adweek’s 2016 Media Exec of the Year, Daryl Lee, takes over for Karkowsky as CEO for IPG Mediabrands.
- Eileen Kiernan will be promoted to Lee’s former role from her current position as global president of J3, UM’s dedicated unit for the Johnson & Johnson account.
Gartner’s research identified four technologies that have the ability to transform how marketers do their jobs and deliver meaningful customer experiences.
- Artificial intelligence
- Real-time marketing
- Customer data platforms (CDP)
Read more: Gartner explains why it’s so optimistic about these four types of tech.
One of the benefits of being part of an independent agency—or any agency, for that matter—is the opportunity to become a shareholder. Over time, Kansas City-based agency Barkley eventually saw people outside of the company hold more shares than the actual employees.
The agency is taking two steps to rectify that issue:
- It’s buying back all the outstanding shares, which is no cheap task. Barkley hopes the buyback will make itself more competitive for top talent.
- When shareholders leave the company, the shares won’t leave with them.
Just briefly: The rest of today’s top news.
- Group Nine Media could be looking to expand further after raising another $50 million from Discover, Axel Springer.
- Amazon will challenge the advertising duopoly. Forrester dug into the ecommerce giant’s impacts.
- E! Entertainment president Adam Stotsky is leaving the network. He oversaw the transformation of the network into the entertainment powerhouse that is today.
- BET+, the subscription video-on-demand service from Viacom’s BET Networks and Tyler Perry Studios, will debut on Thursday, Sept. 19, and will cost $9.99 a month.
- Jeff Benjamin, a former CCO at JWT North America and CPB, has joined independent agency Tombras. Most recently, Benjamin served as a partner and executive creative director at Barton F. Graf, which is closing at the end of the year.
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Ad of the Day: Tide Goes Meta Again
Workplace Tip: Stuck in a rut? Try this brainstorming tip
Dan Kelleher, CCO, Deutsch NY
When you’re stuck, sometimes thinking of the “bad ad” first, is an effective way to get to a great ad. Thinking of a “bad ad” is easy. Simply write down an idea that communicates the strategy, and don’t worry about how awful or boring it is. And once you’ve done that, guess what? You no longer have a blank sheet of paper in front of you. Now the real fun begins because you have something to twist, mold and shape. Let your brain rest against that “bad ad” long enough, and I promise you it will eventually be great.