Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes'

Tourism New Zealand gamified the country so that visitors can explore virtually. Tourism New Zealand / TBWA\Sydney

August 3, 2020

It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the help of TBWA\Sydney, found a way to open up the stunning country to virtual visitors.

Sara Spary

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.