It Isn’t Time to Celebrate Progress—It’s Time to Double Down on Diversifying to Encourage Action

Putting the onus of power on brands to force agencies to change

rainbow colored arrow; four different hands adding pieces to the arrow
Clients call the shots, and they can ask for more diversity from their agencies. Richard Schneider/Getty Images

When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we’ve made progress. Take, for example, the widespread criticism of Liam Neeson’s astonishing interview last week about a moment in his past when he wanted to murder a black man after his friend was assaulted. Meanwhile, it’s only been a few months since Nike’s decision to make Colin Kaepernick the face of its campaign was greeted with rampant shoe-burning and a boycott.

Sarah Jenkins is CMO at Grey London.