Jeff Goodby’s 5 Vandalism Rules for Advertising Professionals

Go against the grain, and perhaps against your better judgment

You need to take risks to make an impact that ends up resonating. Getty Images

I have been lucky enough to be involved in both great advertising and some great vandalism. They are a lot more alike than you might think.

Jeff Goodby is co-chairman and partner at Goodby, Silverstein & Partners.