My Account Log Out Sign In Subscribe
  • News & Analysis
    • Agencies
      • Agencies Home
      • Accounts
      • AgencySpy
      • Agency of the Year
      • Awards & Recognition
      • Diversity, Equity and Inclusion
      • Fastest Growing Agencies
      • Leadership & Talent
      • Sustainability
      • The Future of Agencies
    • Creativity
      • Creativity Home
      • AdFreak
      • Ad of the Day
      • Ads of the Year
      • Adweek Brand Stars
      • Brand Purpose
      • Cannes Lions
      • Creative 100
      • Creative Disruption
      • Outdoor
    • Brand Marketing
      • Brand Marketing Home
      • Food & Beverage
      • Travel & Transportation
      • Automotive
      • Beer, Spirits & Cannabis
      • Sports Marketing
      • Tech & Telecom
      • The Big Game
    • Performance Marketing
      • Performance Marketing Home
      • 5G
      • Artificial Intelligence
      • Commerce Marketing
      • Customer Experience
      • Data & Insights
      • Digital Transformation
      • Email Marketing
      • Emerging Tech
      • Experiential
      • Influencers
      • Marketing Innovation
      • Mobile
      • Politics
      • Privacy Guide
      • Publishers & Platforms
      • Social Pro Daily
    • Commerce
      • Commerce Home
      • Amazon
      • CPG
      • Ecommerce
      • Food & Beverage
      • Grocery
      • Hotels
      • Adweek’s Retail Tracker
      • Travel & Transportation
      • Sustainability
    • Inside the Brand
      • Inside The Brand Home
      • CMO Moves
      • Innovators
      • Women Trailblazers
      • Mentor Program
      • Tool Kit
    • Media
      • Media Home
      • Mediaweek
      • Media Influencers
      • Platforms
      • Podcasts
      • Politics
      • Privacy Guide
      • Publishing
      • Social Pro Daily
    • Programmatic
      • Programmatic Home
      • Ad Tech
      • Blockchain
      • CES
      • Data Privacy
      • DMEXCO
      • Digital Transformation
      • Emerging Tech
      • Mobile
      • NexTech
    • Convergent TV
      • Convergent TV Home
      • Programming & Performance
      • Streaming & OTT
      • TVNewser
      • TVSpy
      • TV Upfronts
  • Events Awards & Honors
    • All Events Honors & Awards
    • Outlook 2021: The Year Ahead in Marketing and Media
    • The Big Game Summit
    • Challenger Brands Summit
    • Elevate: Health and Wellness
    • Elevate: Performance Marketing
  • Adweek Video & Podcasts
    • Adweek Video
      • Adweek Original Video Series
    • Adweek Podcasts
      • CMO Moves
      • D&I TBD
      • GEN ZEOs
      • Yeah, That’s Probably an Ad
      • Adweek Radio
    • Adweek Livestreams
      • The Way Forward
      • Adweek Together
  • Webinars & Thought Leadership
    • Adweek Webinars
    • Branded Content
    • Partner Experts
      • Facebook
      • Epsilon
      • Deliotte Digital
      • Focusvision
      • Neustar
      • PubMatic
      • Teads
  • My Career
    • Sharpen My Skills
      • Institute for Brand Marketing™
      • Marketing Glossary
      • Mentorship
      • Microlearning
      • The Marketing Toolkit
    • Adweek Jobs
      • Find a Job
      • Post a Job
      • Unlimited Job Postings
  • Connect with Adweek
    • About Us
      • About Adweek
      • Frequently Asked Questions
      • News & Announcements
      • Terms of Use
      • Privacy Policy
      • Jobs at Adweek
    • My Account
      • My Profile
      • My Marketing Preferences
      • My Newsletters
    • Partner with us
      • Editorial Calendar
      • Event Calendar
      • Media Kit
      • Earn Authority
      • Generate Leads
      • Increase Awareness
      • Trophies, Awards, Seals
    • Subscriptions
      • Individual Subscriptions
      • Group Subscriptions
      • Agency Memberships
      • Customer Service
      • Download Magazine Issues
      • Android App
      • iOS App
    • Advisory Boards
      • Adweek Academic Council
      • Join The Adweek Academic Council
      • Adweek Advisory Board
  • Adweek Network
    • AdFreak
    • AgencySpy
    • Inside The Brand
    • Social Pro Daily
    • TVNewser
    • TVSpy
  • Search

CLOSE

The Big Game
Presented By
Roku

Jonathan Van Ness Helps Pop-Tarts Add Sparkle to Boring Pretzels in Super Bowl Spot

The brand's 30-second ad will air at the end of the first half

Jonathan Van Ness in Pop-Tarts ad
Jonathan Van Ness helps Pop-Tarts "fix" pretzels in the brand's Super Bowl ad. Pop-Tarts

By Kathryn Lundstrom

January 29, 2020

Playing the part of an enthusiastic infomercial host, Queer Eye’s Jonathan Van Ness stars in Pop-Tarts’ 30-second Super Bowl spot, which was created by MRY and released today.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
Recommended videos
Popular This Week
  1. Breaking News on adweek.com
    Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads
  2. Breaking News on adweek.com
    Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography
  3. Breaking News on adweek.com
    Discord: How to Load Images in Lower Quality
  4. Breaking News on adweek.com
    The New Presidency Marks a New Era for Marketers
  5. Breaking News on adweek.com
    Ryan Reynolds Gets Paw-litical; What VP Kamala Harris Means to Girls: Friday’s First Things First
Upcoming Webinars
  • How to Use TikTok, Instagram and Facebook Insights Wednesday, January 27, 2021
  • Create a Solid Data Foundation That Drives Business Outcomes Thursday, January 28, 2021
  • The Future of Customer Acquisition Wednesday, February 3, 2021
  • Take a Hyper-Personalized Approach to Commerce Thursday, February 4, 2021
  • The Current State of Customer Engagement Tuesday, February 9, 2021
You Might Like
This is a Profile

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

The Performance Marketer’s Guide to Elevating ROI

By Nielsen

This is a Profile

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

By Janna Ritzcovan Synovec

{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"agencies"}
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
    • Do Not Sell My Personal Information
  • Subscriptions
    • Subscription Options
    • Digital App
    • Frequently Asked Questions
    • Newsletters
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
    • © 2021 Adweek - All Rights Reserved
    • About Adweek
    • Contact Us
    • Terms of Use
    • Privacy Policy
    Clickable icon to open social sharing icons
    Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
    Clickable icon to share via Email